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Do you know anything about making money online? I mean anything that is tested and proven, not just seen elsewhere. I’ve heard and read hundreds of myths about making money online. A lot of people, especially newbies, read them, take them as granted and let them ruin their online business – by either not starting it or by walking the wrong way and sticking to it no matter how long it doesn’t work.Well, I’m working online since eight years and I have tested a lot of things. I know for sure that the following 10 claims are very, very wrong. If you’ve been exposed to them or worse – you believe in them – now is the time to realize how wrong they are.1. You need loads of traffic.
If your site(s) receive a lot of traffic this can really make it easy to monetize through advertising. But quality is more important than quantity. Sites with less but quality visitors can achieve much higher profits by selling own or affiliate products than the pennies one file-hosting site earns from advertising for example. I have a small site with around 1,000 visitors monthly which earns a lot more than a site with 5,000 unique visitors monthly.2. You can achieve good results submitting your site to thousands of directories.
Directories don’t bring traffic and have no meaningful effect on your search engine rankings. Almost all the site directories are worthless and submitting to them is loss of time and/or money. There are some directories like DMOZ and some niche directories which can bring some benefit if you get listed. But don’t spend too much time even on them – using the directories as promotional method can never make your business.3. Your products must have the lowest prices.
In fact it’s quite the opposite. If your products are very cheap it’s almost sure you are not going to make much money. First, your products will be perceived as low quality and will attract mostly low quality visitors, trouble-makers and so on. Second, you will need to sell a lot of these products to make profits with thin profit margins. This will not let you use paid advertising tools like PPC for example. And finally, if you are selling products at low prices, other sellers will quickly do the same and reduce your sales. Playing the pricing game isn’t the way to succeed.Set reasonable prices for your products. You can have quality service, good site, SEO, creativity, advertising, packaging, promotions and so many more advantages instead of low prices.4. You need top search engine rankings to succeed online.
I love getting search engine visitors. In fact many of my sites rely heavily on search engines traffic. But this is not the only method to succeed online. You can make lots of money online without getting a single search engine visitor. There are so many other free and non-free options to generate traffic: social networks, advertising, PPC, affiliates, referring sites, guest posting on blogs, niche directories, RSS aggregators and many more. In some industries (for example web design) getting top search engine rankings will cost money and efforts that may be out of the reach of an individual. On the other hand, everyone can make a Facebook fan page and promote it, especially with some creativity!5. You need to have money in order to make money.
For sure! At least $10 for a domain name (although some make money even without a domain name). But that’s all that you really need. Don’t get me wrong, investing money in your web business can help a lot and can speed up the things very much. You can buy advertising, get software developed, get professional design, pay for content, buy links and so on.But you don’t have to. I have started most of my sites without investment other than domain and hosting. Later I have invested money in some of the sites and kept developing other without investing money. Both ways work and have their advantages and disadvantages.6. You can build a site, then forget about it and just enjoy the income
With very few exceptions this is simply not true. Web business is just like any other business and requires work. Of course static content sites or software services can run relatively on their own. But some kind of support is always required. And there is a lot of hard work while you get to the moment of making money. Don’t expect that you will throw some site online and the money will start flowing and never stop even if you don’t lift a finger.7. At any cost avoid the “make money online” niche
People who write about make money online love advising their “students” against doing the same. They will explain you how you will be competing with the best, how the market is over saturated and how you just won’t succeed. I’m not sure why they do it – most probably they want to avoid competition.Make money online is a huge niche and there is an enormous number of people who are interested in it. While there is also huge amount of supply, there is still a lot of money to be made in it, and there will always be. You shouldn’t be afraid of the huge competition – it only means that the market is huge.While I make more money in other niches, “make money online” is the one that brings very large profits from a single customer.8. Relying on online income is very risky.
And how is relying on offline income less riskier? Is working for a boss who can say “you are fired” tomorrow less risky? Or having a small store on the street where a powerful brand can open a new store tomorrow is not risky?At least online you can have multiple sites and enjoy multiple sources of income. And if a site or even all your sites somehow lose their income you can always try new ones armed with the knowledge and experience of the first ones. And you can do this with almost no money, too.9. The only people who make money online are those who teach others how to make money online.
That’s the opposite of myth 7. It’s not true. There are millions of small niches where you can create and expand your online business. People make money with sites about curing headache, making pots or returning ex-girlfriend. “Make money online” is only one of the millions. You can try your chances with it, but you can also make money online without ever mentioning the words “money” or “online” in your sites, even once.10. Affiliate marketing is the best way to make money online
Just like offline, there are many methods to make money online. Affiliate marketing is good, but it’s only one of them. You can make money selling only your own products for example. You can create software (if you are not a programmer you can hire someone to program it), you can sell designs, information products, music, everything.Some online marketers make money only with AdSense and other advertising without selling neither their own, nor affiliate products. This is just as vital as affiliate marketing. Your business is not tied to the way it makes money and you should try various ways.
SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.
And, quite reasonably, they are the two most decisive factors in the online marketing sphere.
But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.
Do we intend to say that social media directly encourages your Search engine rankings?
The simple answer could be NO!
You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.
Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.
Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.
The Relationship Between Social Metrics & SEO
Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.
But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.
This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.
Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.
Nevertheless, is there an Indirect way that social media influences search engine rankings?
And, this was embellished in the Cutt’s video itself.
He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.
Benefits of Social Media for Business
A Linkable Opportunity
As most social media consists of links to other websites, site owners and content creators can use it to promote their content.
You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.
Here’s how this happens-
As you use social media, there might have been countless times that some articles impacted you.
The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.
Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.
You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions
Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.
These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.
Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.
So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.
This is called the power of positive mentions.
Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.
You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.
Social Media For Searches
You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.
As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.
You will find similar responses to Pinterest and Instagram.
Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.
In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.
Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.
Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.
Changing The Idea Of SEO
We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.
Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.
You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.
Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.